With so much of your work now being done virtually, running a business has changed significantly in the past few years. Yet the marketing benefits that come from building recognition for your company logo remain solid, even if you need to come up with new ways to do so. From ideas for consistently featuring your logo to utilizing a branded virtual office background for Teams and other platforms, here’s what you need to know about showing off your logo.
Use Across All Connectivity Platforms
Your logo is the foundation of your brand identity, ensuring your company is easily recognizable while telling the story of what you do and what you stand for. That’s why ensuring you feature it prominently when you connect with existing and prospective clients matters so much.
Your website, social media pages, and other engagement platforms should always include your logo. The more people are exposed to your logo, the more familiar it becomes, and familiarity is strongly associated with trustworthiness and loyalty.
Displaying During Meetings
Of course, face-to-face connections are still a cornerstone of running a business, even if it now means interfacing virtually rather than in person. Incorporating your logo in your video conferencing is a subtle way to get additional mileage out of your branding.
Developing a virtual meeting background that includes your logo is a no-brainer. Online digital tool services make it easy to create backdrops that not only add a level of professionalism to your online conferences, but also provide the perfect opportunity to showcase your logo and harvest more of those critical visual impressions.
Backgrounds for All Team Members
The key to getting the most out of any Zoom background with a company logo is to deploy it consistently. Everyone on your team should have access to the backdrops you’ve developed and should use them for every interaction. Even in the briefest of video chats, featuring your logo makes an impression, so make it mandatory for every virtual connection.
Remember the Basics
Despite the trend toward all things digital, don’t overlook the need to continue to feature your logo on traditional tools of communication. It should be included in company email signature lines and on your letterhead, as well as on invoices, bills of lading, shipping boxes, etc. You can even go the extra mile by encouraging your employees to wear branded gear or drink from a company coffee mug as they engage in-person or virtually with clients and vendors.
Now that you’ve gotten some tips for highlighting your logo in as many places as possible, it’s time to get started. Working with a company that specializes in creating branded virtual offices is the first step toward developing a backdrop to deploy company-wide. The top services have a variety of options to incorporate your logo into the best Teams backgrounds featuring a wide variety of themes, and you can even opt for packages that include a variety of office looks to swap out as desired. So hop online, get your branded virtual background, and show off your logo in all of your upcoming online meetings!